(PHOTO by EXPOCENTRE)

An extensive conference programme is scheduled for Russian Health Care Week 2021, which will take place from 6 to 10 December at Expocentre Fairgrounds. More than 60 major events will be held in different areas of health care.

In particular, the 12^th Russian Conference on Private Health Care: the Evolution will be attended by heads of non-governmental and state medical organisations of the country, chief doctors, commercial directors, marketing experts, representatives of the medical community.

The conference is organised by the National Association of Non-Governmental Medical Organisations (NANMO), the Association of Private Clinics of Moscow, St Petersburg and Nizhny Novgorod, the OPORA RUSSIA Non-Government Association, the Russian Ministry of Health Care, Business Russia with the support of EXPOCENTRE AO.

During the conference, the invited speakers will discuss the reform of the national healthcare system, prospects of digitalisation of healthcare, as well as traditionally share best marketing practices for attracting patients and improving the quality of services provided.

The Scientific and Methodological Forum for Health Care Managers on the Post-Pandemic: New Vectors for Health Care Development and Health will be held in a hybrid format.

The coronavirus pandemic, which has affected the entire world, has played a particular role in the transformation of public health. There is a shift in discourse among health managers and public health professionals: infectious diseases are now seen as a threat to international policy, population mobility and national policies in countries around the world.

The Scientific and Methodological Forum for Health Care Managers 2021 will be devoted to discussing these trends that are shaping the modern and future health care, as well as to identifying and developing effective ways of addressing new tasks and challenges.

The Strategic Session on the Modern Medicine: the Post-Pandemic Technology, organised by the Russian State Duma Committee on Science and Higher Education, the Research Institute of Health Care and Medical Management of the Moscow City Department of Health Care and EXPOCENTRE AO, will discuss trends in the development of modern medicine during the pandemic. Experience shows that sustainable health authorities and resilience to challenges and crises can only be achieved on the basis of new knowledge and digital technology. The total transition to big data analytics and digitalisation is helping doctors to develop and methodologically describe the most effective diagnostic and treatment schemes, prevention and rehabilitation, and to implement optimal patient routing principles.

The main purpose of Russian Health Care Week and its international exhibitions Zdravookhraneniye, Healthy Lifestyle and MedTravelExpo. Medical Clinics. Health and Spa Resorts is to promote the implementation of such national projects as Health Care, Demography, Tourism and Hospitality Industry, and the Federal Project on the Development of Export of Medical Services. 

The support from the Russian government, legislative, federal and regional executive authorities in health care, manufacturing industries and tourism confirm the Week’s high status in Russia. 

More than 1,000 companies from all federal districts of Russia and 40 countries took part in Health Care Week 2019 on a total area of 50,000 sq m. Armenia, China, Czechia, Finland, Germany, Hungary, Italy, Malaysia, South Korea, and Spain arranged large-scale national pavilions. The conference programme included more than 100 major events. More than 27,000 industry professionals attended the Week.

Russian Health Care Week 2020 was held online for the first time. Around 650 speakers, including leading experts from China, Germany, Kazakhstan, Spain, the USA and Ukraine, took part in the events of the events that brought together around 16,000 professionals from all over the world. 

In the Year of Science and Technology, a special attention is given to support for research, mentoring and employment of young medical scientists and specialists. The Week’s events will cover trends in the development of global and Russian health care and medicine, with one of the main topics being the fight against COVID-19.

(Press Service, EXPOCENTRE AO)